The goal of search engine optimisation is to gain high rankings in the most important search engines. The major search engines count for approximately 95% of all Internet searches and traffic. Basic rule is to make sure that your website can be accessed well by the search engines and that you include these keywords that are import to get traffic from surfers who are interested in the products or services you want to promote or sell.

Search Engine optimization has nothing to do with black magic and you don't need an IQ of 180 to do it. Optimising search results requires hard work, intelligent search result analysis and a constant follow up and maintenance.

A search engine ranking position on the first search result page is important. Increasing your search engine ranking with a few places can have an important impact on the amount of visitors that will come to your site and your sales conversion. How much impact depends on the importance of the keyword or keyword phrase you rank high for in  the search engine.

The best way to ensure a good ranking is by starting right from the beginning. Some websites are built in a way that ranking is almost impossible. Websites that use frames, only exist out of Flash will have it very difficult to rank well. Also coding factors such as the use of JavaScript and related techniques as Ajax can block search engines. IT Outsourcing Asia only makes websites that have technically all the possibilities to rank well. We implement also tools to increase the internal linking, a sitemap, so all the pages can be found easily by search engines. Next to that, we make it easy to add and edit content, titles and meta tags.

How would we start your Search Engine Optimization?

1. We research the products and service you want to sell, including a competitor research online with specific Search Engine Optimization Software.

2. fter checking with you, we decide which keyword phrases that will have the right impact for your website goals.

3. Best is to let  the main key words appear in your domain name, but this is not mandatory. Of course you need your own domain name. Not a free sub domain name, it doesn't create confidentiality and it will not be good for your search engine ranking.

4. We will advise you to use certain keywords and keyword phrases in your articles, titles, sub titles, alt tags, image names, meta tags and on request we can also do the copywriting, filling the pages, making the page structure and organizing the required article translations for you. A minimum of 250 characters should be used in important articles. In general, search engines like long articles with the right content and related keywords.

Be sure to use content related keywords and keyword phrases for every specific web page in the Meta tags.

<TITLE>keyword phrase here</TITLE>

The title tag is very important. Use up to 115 characters.
Do not forget to use a unique and appealing title with the right keywords for each page.

<META NAME="description" CONTENT="Write your description here">

The Meta Tags are gaining more impact again. For a while, Google did not focus on them anymore, since a while, it became important again. The description tag is the most important tag after the Title tag. Explain in two or three sentences what your website is about, use your keyword phrases never more than twice. If search engines will show your whole description or just a part depends on each unique search engine.

Also the keyword meta tags have to be included and don't forget that mis-spellings are common when surfers are searching so also common misspellings have to be included. One of our clients who manages 18 websites in different languages and countries found out that some misspelled words create more conversion than the right spelled words ,-)

5. We also will advise you to use text links in your navigation or ALT-tags for your navigation buttons because search engines can only read text and no images. The ALT tag should contain your most important keyword phrase.

<IMG src="Search Engine Optimisation.gif" WIDTH="size" HEIGHT="size" ALT="information or SEO keyword here">

6. After your articles and images are added we will submit your website to the major search engines including an XML file so search engines can find your articles easy.

7. Through including a Google Analytics code we can analyze the traffic your website gets by search engines and which key words work well. We can analyze these information and make a new search engine optimization report because search engine optimization never stops. There are always keywords and keyword phrases that can be optimized. Because the algorithms of search engines can change, you have to stay ahead of your competitors and surfers behavior can also change.

8. Linkability, the amount of links from other websites to your website is really important to rank well. We can work out an action plan so you will get valuable links to your site.

9. We never use any not-ethical methods. Also not during the site development and your website optimization. All link building techniques are done manually by the careful hand of one of the people in our office.

For optimal results we can make a plan, customized to your company needs that ensure a constant search engine optimization, more revenue and sales conversion. Contact us today with your requirements.