The famous Web Analytics guru Eric Peterson, author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators explained during 3 sessions how to use web analytics more successful.

Use web analytics as a structured process
think on the word ‘RAMP’; Resources, Analysis, Multivariate testing, Process.

Web Analytics has to help your organizations to improve the advice and concrete actions.

To gain more success web analytics has to be used in such a way the decision makers understand the reports and the decision makers know how to analyze the reports so the decisions are based on clear facts.

Key Performance Indicators and clear, action focused reporting for the different divisions and levels in your company.

Web Analytics 2.0 will make Web Analytics more complicated because of the social interaction through the Internet.

IanThomas, gave insight into Gatineau the Web Analytics software under development by Microsoft.

Web analysis program Gatineau will make it possible to do a demographic segmentation (age, sex,) of page visitors. Microsoft will use the information they have in the millions Windows Live profiles. To secure the privacy it will not be possible to link this information to individual persons. Microsoft will keep an encrypted step in between Gatineau and the Windows Live profiles.

Exclusive Microsoft Gatineau presentation and screen shots!